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The alcohol addiction prevention project Be INdependent! has so far educated 870

As part of its alcohol addiction prevention educational programme, Cēsu alus, the largest operating brewery in Latvia, has educated more than 800 pupils in 17 Latvian secondary schools since 2012. Addiction prevention is something many youths don’t take seriously enough or don’t want to discuss at school or with their parents; therefore, the Cēsu alus initiative aims to make this information readily available and captivating for youths by developing an interactive measure called Be INdependent! in cooperation with the Be Free Addiction Prevention Association. Read more »

New category with high added value created in Latvian soft drinks market – lifestyle drinks

JSC “Cēsu alus” has created a new segment in the Latvian market of soft drinks –lifestyle drinks, which comprise functional drinks for promoting active and healthy lifestyles. This segment of drinks is developing rapidly, by complementing the market with innovative high added value products. The total amount of investments in the development of Vitamin Performance and Protein Performance is EUR 60 000. Read more »

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