To celebrate the year of the Song and Dance Festival, JSC Cēsu alus launches an interactive campaign with an aim to support the development of song and dance culture in Latvia. Both song and dance ensembles are welcomed to take part in the campaign in order to win the cashprize – Cēsu Award –of up to 10 thousand lats. Read more »

A new beer brand Grāfs fon Zīverss has been created honouring Count Emanuel von Zievers, the founder of the Cēsu alus brewery. The new brand includes two types of beer – lager and ale. Read more »

By researching beer market trends and clarifying the desires of the women target audience, Cēsu alus in creative cooperation with artist Kristīne Luīze Avotiņa has created a beer for women. The product is unique, as it is the first beer in Latvia designed for women, combining both the artistic design of the packaging and taste nuances selected by consumers. Read more »

By contributing to the development of Latvian beer culture and innovatively expanding the product portfolio, Cēsu alus contributes to the advancement of its leading beer brand Cēsu Premium, creating the supplementary beer brand – Cēsu Premium Amber. Read more »

According to the Republic of Latvia Ministry of Finance, beverage producer JSC Cēsu alus has also been included on the so-called white list or In-depth Cooperation Programme. Read more »

By contributing to the development of the Latvian beer culture, Cēsu alus introduces a new volume – a pint – beer bottle. Cēsu Premium – the first beer brand in Latvia to be available in a pint bottle. Read more »

Since 2009, the naturally fermented kvass segment has been remarkably expanding – increasing by four times in proportion to the total Latvian kvass market. The fast development of this segment has been stimulated by the alignment of legislation in the kvass market that at the same time helped to educate consumers about the specific character of kvass. Read more »

By signing the cooperation agreements with two power state beer breweries, Cēsu alus has become the official distributor in Latvia for the Czech Republic beer brand Krušovice and Austrian beer brand Edelweiss. Read more »

Cēsu alus product portfolio is supplemented with a new product – Classical Lemonade for adults. For already 30 years, Classical Lemonade has been manufactured in accordance with an unchanging recipe, thus becoming the most favourite in its category. Read more »

Cēsu alus invests 50 thousand lats in the expansion of beer brand Cēsu Nefiltrētais, creating a new beer brand Cēsu Nefiltrētais Baltalus. Cēsu Nefiltrētais was the most successful novelty beer of 2011, which is also acknowledged by the recognition of beer lovers and high demand. Read more »

By developing cider traditions in Latvia and offering a wider assortment to consumers, Cēsu alus offers new products both in the series of cider brand Fizz and introduces its consumers with a new import cider in the premium category. Read more »

The jury of the Cēsu National Edition competition recognised the can design created by Atis Jekabsons (Atis Jēkabsons) as the most successful. Atis Jekabsons will receive the grand prize for his winning can design – 1000 euro and his created design will be submitted to manufacturing. Read more »

In 2011, under stable beer market conditions, which interchanged with temporary stagnation periods, Cēsu alus has increased sales by 10 %. Strengthened influence within the beer segment, by developing direct premium product positions in the total Latvian beer market and retaining long-term positions in other beverage segments. Read more »

Cēsu alus offers Latvian beer lovers a chance to broaden the experience of beer delight and get to know the famous beer brand in Finland – Sandels. The beer brand Sandels is imported from the holding company Olvi Oyj of Cēsu alus. Read more »

Cēsu alus launches an interactive campaign within the framework of which consumers can participate in the creation of the Cēsu Premium image, making a contribution to the development of the Latvian beer package design. The participants of the competition have the opportunity to create a 1000 euro worth beer can design, which will be given to manufacturing and will already be on the market this year. Read more »