23.01.12
Cēsu alus offers Latvian beer lovers a chance to broaden the experience of beer delight and get to know the famous beer brand in Finland – Sandels. The beer brand Sandels is imported from the holding company Olvi Oyj of Cēsu alus.
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04.01.12
Cēsu alus launches an interactive campaign within the framework of which consumers can participate in the creation of the Cēsu Premium image, making a contribution to the development of the Latvian beer package design. The participants of the competition have the opportunity to create a 1000 euro worth beer can design, which will be given to manufacturing and will already be on the market this year.
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25.10.11
By expanding the product line packaged in cans, Cēsu alus makes a contribution to the development of the can market and produces the first can of Porter beer in Latvia. The proportion of can packaging has tripled in the last five years, occupying one fifth, or 21%, of the total Latvian beer market.
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28.06.11
JSC Cēsu alus together with the marketing and public opinion research centre SKDS for the third year has implemented the annual monitoring of the Latvian beer market, also establishing the beer popularity index in all the Baltic States. This year for the first time beer is the most popular beverage in Latvia, but the total showings of the Baltic Index are decreasing.
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07.04.11
With its investment of 650 thousand euros, JSC “Cēsu alus” has earmarked production modernisation, innovation, and packaging development, as well as projects involving power saving resources, as its investment policy priorities for 2011.
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