During the study* implemented by Cēsu alus and Data Serviss, it was established that the precise nature of the peculiarities of the flavour along with seasonal traits were the factors that particularly determined the consumers’ choice in favour of porter-type beer in the winter season. More than half of the respondents (56%) admitted that the stronger and more typical flavour of porter beer was the determining factor in their choice when making a comparison to lager-type light beers. Read more »

An international study carried out in 40 countries has identified the most efficient companies of 2009. JSC “Cēsu alus” has been judged as the most efficient beer producer in Latvia, ranking in a high position namely No. 10 of the list of food producers in the Baltics. Read more »

With the approval of the European Commission, Regulations of the Cabinet of Ministers have been adopted that will define and classify product groups of kvass and malt beverages, regulate the labelling of these products, as well as define the application of these product names in the labelling of other non-alcoholic beverages. Read more »

In July 2010 JSC “Cēsu alus” has achieved record high sales results. In total the company in July in Latvia has sold 47% more products than before in one year. The largest increase has been achieved specifically in the beer category – with the amount of beer sales rising by 55% in comparison to July 2009 and reaching a 16% higher record amount than this June. Read more »

On 31 July at the Cesis City Celebration the annual JSC “Cēsu alus” Award Cēsnieks was presented. The award Cēsnieks 2010 was presented to the organist of Cesis St. John’s Church and music teacher Lelde Krastiņa. Read more »

In June 2010 JSC “Cēsu alus” has reached the highest beer sales results in the company history. The summertime itself and entertainment events have developed a beer drinking culture, which is confirmed by the successful beer sales showings in HoReCa segment. Read more »

The second largest beer brewer in Latvia JSC Cēsu alus has established a unique concept beer restaurant Merlin, which as from today is open for guests. A Fusion style menu, design and wide choice of world beer brands are the hallmark of the restaurant. Read more »

In June 2010, Latvia’s second largest beer brewery JSC Cēsu alus implemented the annual monitoring of the Baltic beer market and determined the beer index of every country. The monitoring was carried out together with together with marketing and public opinion research centre SKDS. Read more »

JSC Cēsu alus has achieved agreement with the third largest cola producer in the world Cott Beverages Inc on the production and distribution of the beverage Royal Crown Cola or RC Cola in Latvia. The goal of Cēsu alus is to reach a 15 % market share in this segment. Read more »

At the evaluation of the Employers’ Confederation of Latvia, the company Cēsu alus was acknowledged the best employer in Vidzeme and received recognition “For reviving good management and social responsibility principles in business and the investment in the development of Vidzeme region”. Read more »

In the first “Sustainability Index” of Latvian companies, JSC Cēsu alus was included in the silver level – the highest evaluation awarded this year, as no company was awarded the gold or platinum level. Read more »

After nine years of successful sales in the Latvian beer market, the Cēsu Premium bottle has been re-designed. This year JSC Cēsu alus is investing a total of 450 000 lats in the improvement of production and packaging processes for the glass line, the new Cēsu Premium bottle is one stage of this investment project, in the development of which 150 000 lats have been invested. Read more »

Judging by consumer loyalty, which for several years now has been placing Cēsu alus light alcoholic cocktails Cēsu Džins in the top position, the company continues to develop this product assortment constantly offering new flavour combinations. Read more »

In the contest for the title of best beer that took place at the Helsinki Beer Festival from 9-10 April, Cēsu Porteris – produced by JSC Cēsu alus received the honourable second place. The title of the best beer was awarded to the Kevari production of the small Finland beer brewery. Read more »

Last year, despite the economic recession in the country and the stagnation of the general beer market, JSC Cēsu alus sold 59 million litres of beverages. The company maintained the turnover it reached in 2008 – 27 million lats. Read more »

Representatives of the naturally fermented or real kvass in the Latvian beverage market SIA “Ilgezeem” (“Iļģuciema kvass”) and JSC “Cēsu alus” (“Ulmaņlaiku kvass”) are launching an informative media campaign to educate the consumer. Read more »

On 18 March, representatives of the Latvian beverage industry presented the study commissioned by the industry to the international auditor PriceWaterhouseCoopers, in which the impact of the system of depositing disposable beverage packaging (PET & cans) on the consumer and the industry in general was compared with the presently applicable container or sorted waste collection system. Read more »

In developing the Latvian beverage market, JSC Cēsu alus is launching the production of a new product line. Cēsu 14 % is a range of light alcoholic beverages that will be available in Latvia in entirely new packaging. Read more »

The exhibition of Cēsu alus history is open for visitors in March and April 2010 at the Republic of Latvia Patent Office Technical Library. Read more »

JSC Cēsu alus has introduced the latest generation energy drink Dynamit Juice into the market, which in addition to its energising component also contains up to 30 % of different exotic fruit juices. The energy drink brand Dynamit created in the Baltic States has been a convincing market leader in Latvia for three years. Read more »