Latvia’s largest brewery and non-alcoholic beverage production company Cēsu alus has invested a total of 250,000 euros in the development of the Cēsu Premium brand and the design of new products.
In line with the development of the company’s Cēsu Premium brand, a new and modern design has been created for the products, and the beer assortment has been supplemented with a Cēsu Premium Green beer, which is a gluten-free beer. To position Cēsu Premium brand in step with the company’s values, the product design now includes an essential element – sustainability promises for future generations. Cēsu alus has committed to achieving CO2 neutrality in production by 2025, as well as reducing water consumption by 20% in the production process.
“The European Union’s ambition is to achieve climate neutrality by 2050, which means reduced emissions, consumption of natural resources and a more circular economy. Given that we produce about 60% of the beer produced in Latvia, our responsibility to society is increasing day by day. We have been working on the development of Cēsu Premium, which is already the best-selling brand of beer. Our promise is an efficient production process that reduces the impact on the environment and creates a link between the company’s values and the design of Cēsu Premium. This will signal our concern for a better future as well as popular – crisp and refreshing – taste of beer in a new and attractive visual language for customers,” emphasizes Eva Sietiņsone, Chairman of the Board of Cēsu Alus.
Cēsu alus uses recyclable packaging materials and has made investments in both innovative equipment and equipment replacement. Concurrently, Cēsu alus plans environmental initiatives, including planting trees, cleaning forests, saving resources and transferring by-products of beer brewing to farmers, while reflecting the company’s philosophy in the new design of Cēsu Premium products.
The development of the Cēsu alus brand and the packaging design of new products were made by the global media agency HAVAS. Cēsu Premium beer in a new visual design is available at all points of sale.
See Cēsu alus promises for a better future and initiatives here: www.cesualus.lv/betterfuture