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Press releases

01.09.20
Cēsu alus sends greetings on the beginning of the school year to 1700 children throughout Latvia

The company Cēsu alus has prepared a gift for children in the care of Latvian social care and family support centers and SOS children’s villages. Congratulating children on starting the new school year, the company is gifting each child a sparkling lemonade “Limpanietis”, classic lemonade “Limpo” and “Limpa” juice drinks. A total of 4,600 liters of soft drinks are prepared to be donated within this charity event.

Eva Sietinsone, Chairman of the Board of Cēsu alus: “We are sincerely grateful to the organizations that support and care for children. This is the third year when we are having this charity campaign to congratulate children with the beginning of a new school year. We have identified all regions of Latvia and we will send a greeting to 1,700 children during the week. Starting school is an important event for every child, so we want to create joy and a festive mood.”

Ilze Paleja, Director of the Latvian Association of SOS Children’s Villages: “We would like to express our sincere thanks to the company Cēsu alus for the help that has already become a tradition, to create festive joy for children who grow up in families supported by SOS Children’s Villages. This year, the massive donation of refreshing lemonades will allow us to delight more than 800 children of different ages who are returning to school today.”

In total, Cēsu alus has sent a greeting to 44 places where children who have been left without parental care or growing up in families at social risk are cared for on a daily basis – these are social care centers, youth homes, SOS children’s villages, family support centers and charity organizations throughout Latvia.

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cesualus@cesualus.lv

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