By creating a unique dark beer, JSC “Cēsu alus”, the largest brewery operating in Latvia, expands its range of products, and in 2018 offers the first novelty in the beer market – the dark beer “Cēsu Premium Bohemian” will surprise beer enthusiasts with unique and unprecedented flavours. “Cēsu Premium Bohemian” is a velvety, dark and light beer, caramelised malt gives the beer a luxurious mahogany colour and a pleasantly sweet taste. High-quality ingredients and world-class brewing art deliver the superb flavour and the excellent quality of the beer.

Eva Sietiņsone, Chairman of the Board of JSC “Cēsu alus”: “By supporting the diversity of the beer world and developing the Latvian beer culture, Cēsu alus constantly thinks about innovation in product development and the creation of new beer types. The popularity of dark beers in Latvia is increasing and a similar trend is observed in the Baltic States, especially in Lithuania, where the dark beer market is almost twice as big as in Latvia. We see a potential for the development of the dark beer market and this year we have invested in the development of our leading brand “Cēsu Premium”, offering a new dark beer “Cēsu Premium Bohemian” to beer connoisseurs”.

“Cēsu Premium” is the strongest brand of “Cēsu alus” brewery, which in the last few years has been unmatched in its popularity and has been the best-selling beer brand in Latvia. “Cēsu Premium” beer brand was created in 1999, and it has been a revolutionary in the beer market, as with the creation of this brand was followed by introduction of several major innovations in the beer segment. Last year, Cēsu Premium was filled into new class design pint size bottles, and in 2018, the popular premium beer line was supplemented with a unique dark beer. “Cēsu Premium” beer line now consists of three beers: “Cēsu Premium”, “Cēsu Premium Amber” and “Cēsu Premium Bohemian”.

“Cēsu Premium Bohemian” dark beer is available in retail outlets in Latvia from January. Beer is filled in a pint (0.568l) glass bottle. The beer is brewed in Cēsis, Latvia.

The total investment in the expansion of the “Cēsu Premium” brand and the creation of a new beer is approx. 75,000 EUR.