Buyers all over the world and in Latvia increasingly appreciate and prefer natural, healthy and high-quality products. Cēsu alus, seeking to expand the supply of non-alcoholic beverages, has taken into consideration current trends, creating and producing high-quality “craft” lemonade in Latvia. Dārza limonāde (Garden lemonade) is created in accordance with the “clean label” trend – simple and clear composition of the drink and reduced sugar content; it does not contain gluten and is suitable for vegans.
Lemonade contains natural ingredients – natural flavours derived from fruits and berries, while rosemary extract serves as a natural preservative. Currently, three unique flavours of Dārza limonāde – hops, roses and figs – are available for sale. The total investment in the development of the new lemonade amounts to EUR 20 000.
Eva Sietiņsone, Chairman of the Board, tells about the new product: “Working on new product innovations, we focus on and study current trends and customer expectations not only in the local market, but also globally. The trend towards a healthy lifestyle is growing and consumers are paying more and more attention to the composition of products, choosing high-quality and natural products. Local products are also increasingly valued. Dārza limonāde is created considering the current trends in the beverage market, besides, we offer buyers natural, unusual and refreshing lemonade flavours – hops, roses and figs. I am convinced that this will be a great local and natural alternative to imported lemonades and soft drinks.”
According to trends compiled by the global research agency Global Data, buyers are increasingly choosing and supporting local producers; preference is given to “clean label” or clear and simple products; buyers are choosing products with reduced sugar content; when looking for a new experience, buyers are willing to pay more for value-added products; buyers value not only healthy but also sustainably created products; and also, products and brands are increasingly being evaluated in terms of ethics and social responsibility.