JSC Cēsu alus has introduced the latest generation energy drink Dynamit Juice into the market, which in addition to its energising component also contains up to 30 % of different exotic fruit juices. The energy drink brand Dynamit created in the Baltic States has been a convincing market leader in Latvia for three years.
The new energy drink contains apple, pear, orange, pomegranate, mango and passion fruit juice. The added fruit component gives the drink a milder taste – which is important for consumers who find the taste of the classic energy drink too intense, as well as for those who seek variety in taste. The energising drink contains an optimal amount of ginseng, guarana and several vitamins that help invigorate your everyday routine and eliminate physical and mental exhaustion.
In 2006, Cēsu alus successfully launched activity in the energy drink market segment in Latvia after identifying the potential rapid growth and development of this market. In 2009, Dynamit was a convincing market leader according to the sales amount – the average market share reached 35 % of the total market of energy drinks in Latvia. Despite the significant competition with such globally-popular brands as XTC, Red Bull, Burn, Battery and Shark, the Dynamit energy drink brand created in the Baltic States and represented by Cēsu alus occupies a stable position as a market leader.
Dynamit Juice is sold in 0.5 l plastic bottle packaging. Since the introduction of theDynamit energy drink in a plastic bottle in 2007, this packaging has acquired large popularity among consumers. According to Nielsen market research company data, in addition to canned packaging, plastic packaging has already occupied a 50 % market share in energy drinks in the last year.
Dynamit Juice has an energising effect, improves concentration, increases metabolism and curbs the appetite. It is not an unhealthy beverage, but it is recommended to consume it in reasonable amounts. The new drink is already available in stores throughout all Latvia.