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CONSUMPTION OF ALCOHOL HAS A NEGATIVE IMPACT. IT IS PROHIBITED TO SELL IT, BUY IT AND PASS IT ON TO MINORS.

Press releases

21.05.19
THE NON-ALCOHOLIC BEER MARKET IN LATVIA HAS DOUBLED AND CONTINUES TO GROW

In the last two years since a broader selection of non-alcoholic beers has appeared in the beer market of Latvia, the market share has almost doubled – in 2018 the non-alcoholic beer market share has increased by 44%, reaching 1.3 million litres. The increasing sales confirm that the non-alcoholic beer market is developing and that consumers are interested in these products.

Cēsu Premium Bezalkoholiskais alus ar sulu

In regard to these trends of market development, Cēsu alus has extended the range of non-alcoholic beverages introducing Cēsu Premium non-alcoholic beer with cherry and lemon-lime juice. Cēsu Premium non-alcoholic beer is made using only high-quality raw materials and the most advanced beer brewing technologies that allow one to preserve the authentic taste of beer. This is a crucial criterion for consumers when choosing to enjoy non-alcoholic beer.

Eva Sietiņsone, the Chair of the Board of Cēsu alus: “In the segment of canned beer, Cēsu Premium has been the best-selling beer so far and holds 15% of the non-alcoholic beer market. The advantage of our non-alcoholic beer is its quality of taste, as well as the convenient packaging, which is especially popular among beer lovers. As there is a demand in the market for beer with added juice, we also wanted to contribute with an alternative to the classical non-alcoholic beer, thus creating two new juicy and refreshing flavours – Cēsu Premium cherry and Cēsu Premium lemon-lime non-alcoholic beer. ”

The growth of the non-alcoholic beer market is influenced by several factors. Firstly, the offer of non-alcoholic beer has increased and expanded and significant investments have been made in the recent years in order to promote non-alcoholic beer. Secondly, non-alcoholic beer is a good alternative for people who have decided to refuse drinking alcohol in a particular situation or are following a healthy lifestyle. And thirdly, the emergence of high-quality non-alcoholic beer in the market has reduced the stereotypes that non-alcoholic beer lacks the authentic taste of beer.

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